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BC Cancer Foundation

"Convio has enabled us to significantly increase the amount of revenue we generate via the Internet. A Convio Virtual Administrator helped grow our online donations from $10,000 per month to $130,000 per month during the peak holiday season. In FY2007, we raised $582,000 online, $80,000 of which was received through Convio TeamRaiser. We are excited to continue to leverage Convio's functionality in creative ways that help the Foundation raise more money to fund cancer research and care."

- Greg Douglas, Senior Director, Marketing and e-Philanthropy, BC Cancer Foundation

About BC Cancer Foundation

Established in 1935, BC Cancer Foundation raises funds to support research and enhancements to care at the BC Cancer Agency, throughout British Columbia.

The challenge

  • Web presence was limited to several static pages on the Web site of its parent organization, BC Cancer Agency
  • Without the ability to access or control Web page content, information about the Foundation was outdated and the organization's brand was invisible
  • Lacked the technology to launch email campaigns or promote ePhilanthropy
  • Needed to create its own online presence and engage donors more effectively while building its brand 

The solution

  • Convio Email to engage and encourage individuals to support the Foundation through donations, legacy giving, and participation in events;
  • Convio Fundraising to support donations, memorial gifts, and monthly gifts;
  • Convio TeamRaiser to bring Convio content and fundraising functionality to third party marketing events run to support the Foundation;
  • Convio eCommerce to sell end-of-year holiday cards; and
  • Convio Event Calendar to notify Web site visitors of upcoming events and allow individuals to purchase tickets, register, or RSVP to events online.

Results

  • Raised $582,000 online during FY2007, including $80,000 through TeamRaiser
  • Increased online donations from less than $10,000 per month to as much as $130,000 per month during the peak holiday season
  • Empower event organizers and participants to fundraise effectively online, regardless of event size, using either TeamRaiser or Tributes
  • Sold 10,000 end-of-year holiday cards in 2007 using Convio eCommerce

Related links

BC Cancer Foundation | Convio