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Nonprofit Research Library

Learn how your nonprofit organization can get the most out of the Internet with the tips, tricks and information.

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Run an Online Store

As a nonprofit, you have the unique ability to expand the use of ecommerce beyond traditional online store sales. You may already have products and services that you can sell online such as hats, t-shirts, mugs and pens. Beyond that, memberships, publications, seminars, services, volunteer opportunities and online donations also can be “sold” through your ecommerce site.

Online stores also give website visitors a low-involvement way to interact with your organization. You can maximize online store interactions by collecting information from constituents as they check out, and use that information to drive further involvement by promoting volunteer, fundraising or advocacy opportunities with your organization.

Through ecommerce, your nonprofit can reach new constituents, encourage them to get involved in other ways, collect information about them, and build relationships to encourage loyalty and ongoing support.

Let us Help you Get Started
Convio combines a familiar online store format with fundraising tools that help you drive support for your organization. And, we back our nonprofit software with Client Success Services, a knowledgeable team of experts dedicated to helping you succeed. They provide strategy and consulting to help you define your ecommerce plan, set goals, implement your online store and analyze results.

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Run an Online Store | Convio