These days, almost everyone you want to reach is online in one way or another. The Internet is a critical link between you and your supporters, and if you aren’t building it into your strategy to boost fundraising efforts, capture donor information, and develop deeper relationships with your supporters — you’re missing out:

Cost-Effectiveness
Direct mail and telemarketing have a track record for successful fundraising results, but they’re often too expensive for regular communications. Combining traditional fundraising methods with cost-effective email and other online communications allows you to communicate more with constituents — key for improving both offline and online fundraising results.

Timeliness and Quick Results
There isn’t always time to write, design, print and send a direct mail piece. The immediate nature of the Internet allows you to instantly post donation pages on your website or quickly send email communications and see a response to a timely issue in a matter of hours.

Insights into Donor Behavior and Giving Trends
Using online techniques, you can track constituent behavior and quickly analyze the effectiveness of your fundraising appeals. This also allows you to evaluate giving trends and find out what motivates your donors so you can improve future campaigns.

Let us Help You Get Started

Convio provides fundraising solutions for nonprofits of every size. And, we back our nonprofit software with Client Success Services from a knowledgeable team of experts dedicated to helping you succeed.
Looking for an integrated database to manage all your fundraising needs? Common Ground is a donor and constituent management system that can help you track all of your data, consolidating various spreadsheets, address books and database products used throughout your organization into a powerful database solution for your entire nonprofit.
Ready to jump in with online marketing and fundraising? Convio’s complete suite of online marketing software helps you reach more supporters with tools for fundraising, advocacy, event fundraising, web content management, and email marketing.
Have big ambitions, but not as much time and resources? The Convio Go! program gives you access to Convio’s online marketing software and our team of online experts to guide you through a year of online campaigns — making it easy and affordable to get started online.