Raise More Money

These days almost all of the people you want to reach are online in at least one form or fashion. The Internet is a critical link between you and your supporters, and is proving more valuable to boost fundraising efforts, capture donor information, and regularly communicate and develop relationships with your supporters. Nonprofits are recognizing the many advantages of online fundraising including:

Cost-Effectiveness
Direct mail and telemarketing have a track record for successful fundraising results, but the high costs of these methods make them difficult to use for regular communications with potential and existing donors. Combining traditional fundraising methods with cost-effective online methods like email allows you to communicate more frequently and maintain an ongoing relationship with constituents — key for improving both offline and online fundraising results.

Timeliness and Quick Results
Nonprofits often have an urgent need for funds, or have a small window to raise funds in the wake of a current event. In these cases, there's no time to write, design, print and send a direct mail piece. The immediate nature of the Internet allows you to instantly post donation pages on your website or quickly send email communications. You can execute Internet fundraising campaigns and respond to timely issues in a matter of hours. And, while there can be a response lag time of several weeks, or even months with direct mail appeals, email fundraising appeals typically yield a return of 80 percent of total responses within 48 hours of a mailing. Integrating email reminders for direct mail campaigns with an online giving option have also proven to increase response rates for those campaigns. To learn more, read the research report by Convio and StrategicOne that illustrates the powerful impact online communications and engagement can have on direct mail donors.

Insights into Donor Behavior and Giving Trends
You can track how many people click-through to donation pages on your website and links within emails to your website, allowing you to quickly analyze the effectiveness of your fundraising appeal. This also allows you to determine what motivates each of your donors as well as evaluate donor behavior and giving trends, so you can improve future online fundraising campaigns.

Let us Help you Get Started
Convio provides online fundraising and donation tools to build constituent relationships while raising donations and membership revenue. And, we back our nonprofit software with Client Success Services, a knowledgeable team of experts dedicated to helping you succeed. They provide strategy and campaign management consulting to help you define your online plan, set goals, implement online fundraising and communications campaigns and analyze results.

Short on time and resources? You can still build a strong foundation for online programs with the Convio Go! program. Convio Go! gives you access not only to Convio tools, but also to our team of online experts to guide you through a year of online campaigns — making it easy and affordable to get started online.