Enable Supporters to Fundraise

The terms peer-to-peer fundraising or constituent empowerment may be vaguely familiar, but simply refer to using the Internet to tap your most valuable assets — your supporters — to raise funds and drive support on behalf of your cause. This approach can be highly effective for your special event fundraising and personal fundraising  efforts. Enabling this kind of online fundraising is important because it allows you to reach farther and smarter than you could with your resources alone. And, this combination will lead to empowered constituents who are more satisfied and will grow with your organization.

Special Event Fundraising
Organized around a central event such as a walk, run or ride your constituents can use a peer-to-peer fundraising tool to create personal or team donation Web pages and send fundraising appeals via email to networks of friends and family. Using peer-to-peer fundraising tools can improve your participant recruiting success; maximize your event revenue by increasing both the number of participants fundraising and their fundraising effectiveness, as well as building participant loyalty to your event and your organization.

Personal Fundraising
Enabling constituents to create sites in memory or in honor of a friend or loved one can raise funds and build awareness but also put a personal face on your organization. Constituents can tell their stories, send emails to friends and family asking them to visit the site, and request donations for your organization.

Driving New Sources of Ongoing Funding
With peer-to-peer fundraising tools, your organization can drive new sources of sustainable funding by empowering your constituents with a convenient way to support your organization. Through these special events and personal sites, constituents become more involved and dedicated to your organization's ongoing success.

Let us Help you Get Started
Convio provides constituent empowerment tools that enable supporters to raise funds for your organization. And, we back our nonprofit software with Client Success Services, a knowledgeable team of experts dedicated to helping you succeed. They provide strategy and consulting to help you define your online plan, set goals, implement your system, design your campaign and analyze results.