Develop Email Campaigns

Using email to start and grow relationships with constituents is critical for your nonprofit marketing strategy. It can help you communicate with large volumes of both current and prospective supporters in a highly personalized and cost-effective manner.

Email, the cornerstone of any online nonprofit marketing strategy, can be an incredibly effective way to build relationships with constituents, particularly when compared with other methods of communication, including direct mail and telemarketing. Here are a few reasons why:

Cost Effectiveness
Since it allows you to eliminate the high costs of printing, fulfillment, and postage, email is far less expensive than traditional direct mail efforts. Though email is not a replacement for direct mail, its cost-effective nature makes it a logical complement to traditional marketing programs allowing you to communicate quickly and more frequently with your constituents through email.

Immediacy
Email eliminates the long production lead times inherent with direct mail, enabling you to execute campaigns and respond to timely issues in a matter of hours. And, email campaigns can return 80 percent of total responses within 48 hours of your mailing. This allows you to evaluate results and adjust your strategy immediately.

Send Personalized and Segmented Messages
Unlike static printed direct mail pieces, email allows you to segment your database and send targeted messages based on individual constituent interests, donation history or any other field in your database. Email also allows you to test different messages on different segments of your list quickly and inexpensively, so you can fine-tune your message based on real results before you send to your entire list.

Let us Help you Get Started
Convio provides the email tools you need to create high-impact communications that drive membership, increase donations, foster advocacy, raise awareness and improve volunteer participation. And, we back our nonprofit software with Client Success Services, a knowledgeable team of experts dedicated to helping you succeed. They provide strategy and campaign management consulting to help you define your online plan, set goals, implement communications campaigns and analyze results.

Short on time and resources? You can still build a strong foundation for online programs with the Convio Go! program . Convio Go! gives you access not only to Convio tools, but also to our team of online experts to guide you through a year of online campaigns — making it easy and affordable to get started online.