Advocate Issues

The Internet is transforming the way you can organize, energize and mobilize people to support your cause. It’s a low-cost way to reach more people quickly and inspire more of them to act. Using the Internet for grassroots advocacy — to affect change and to help influence policy makers — can be highly effective. Here’s some examples how:

Outreach and Engagement
The first step in any online advocacy program is building a strong base of supporters. This means gathering new email addresses, promoting advocacy among current online constituents, learning about constituents’ interests and keeping them informed and engaged. Your activist base will grow as you invite donors and other supporters to take action, and as your action network forwards information to friends and family.

Mobilizing Activists Through Online Campaigns
Once you have built a file of email addresses and started to foster relationships online, you can begin creating online campaigns that motivate people to take action. While email is the cornerstone of any online campaign, your website content is an important consideration as well. The Internet makes it possible to include a link to a landing page for each campaign where constituents can go to find out more about your action alert, and where they can take action.

Fostering Loyalty
Keeping your activists involved is key to the ongoing success of your advocacy program. As with any constituent, you must nurture relationships with your activists to retain them. You can maintain an ongoing conversation efficiently and effectively online. By staying in touch with your activists online you can keep them educated, interested and involved in your cause.

Measuring Results
Many times, it is difficult to track the number of people taking action in a grassroots campaign. It is also challenging to find who, specifically, has taken action to identify the most valuable activists. One of the major benefits of including the Internet in advocacy efforts is stronger tracking. Tracking both aggregate and individual response is far easier with tools like Convio Advocacy.

Let us Help you Get Started
Convio provides an advocacy tool to help you build a loyal network of constituents who are ready to support the issues most important to your organization. With easy ways to create and send online notification of action alerts, Convio can help you to ensure your constituents can take action immediately. And, we back our nonprofit software with Client Success Services, a knowledgeable team of experts dedicated to helping you succeed. They provide strategy and consulting to help you define your online plan, set goals, implement online advocacy campaigns and analyze results.