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Integrating Online Marketing (eCRM) with Direct Mail Fundraising: Adding a New Communication and Donation Channel Increases DonationsA quantitative assessment prepared by Convio and StrategicOneThis paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online. Already registered with Convio? Simply enter your email address below to access this free resource. If you're new to Convio, you will be asked to provide additional information. New to Convio? Please complete the form below to access this free resource. Fields marked with an asterisk (*) are required to submit this form. |