SPCA of Texas
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"I see Convio as a partner — part of our team. They provide all of the tools we need for everything we do online, and they are always there to ensure we succeed. I don't know what we would do without them." - Charla Easterbrook, vice president, community relations, SPCA of Texas |
About SPCA of Texas
The Society for the Prevention of Cruelty to Animals of Texas (SPCA) is dedicated to offering refuge, medical care, nourishment and an opportunity for a second chance for life to unwanted animals. With an annual budget of about $6 million, the organization's 100 staff members and 800 volunteers help to care for, and find homes for, the 20,000 animals the group receives each year.
| The Challenge |
The Solution |
Results |
- Changes and updates to Web site were time-consuming and ineffective through third-party Web vendor
- Web site could not capture email addresses
- Existing email tools were too manual to be effective part of marketing and fundraising strategy
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- Chose Convio Fundraising, Web content management and email marketing
- Now has single database that houses all online constituent data
- Easily sends email communications using Convio
- SPCA employees can quickly update the organization's 300-page Web site with latest information about services
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- Grew list of email addresses from 1,800 to 20,000
- Sees average of 900 new registrants on Web site each month
- Sends regular email newsletter and monthly pet vaccination reminder emails
- Launched searchable online database of pets available for adoption
- Raised nearly $800,000 online from January through mid-November 2005
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Convio solutions used by SPCA of Texas
Learn more about Convio for Animal Welfare Organizations
SPCA of Texas - Case Study
Visit SPCA of Texas's Web site at www.spca.org
