East-West Ministries International

"Although we believed that online and offline campaigns should be mutually reinforcing, we didn't have the infrastructure in place to make this a reality. Now with Convio, we are able to create and execute a multi-channel marketing strategy that includes email, direct mail, and events. Our average online gift is $337, our email house file has grown three fold in less than two years, and our online donations have increased from $125,000 in 2006 to more than $331,000 in 2007."

- Barry Durman, Vice President Marketing, East-West Ministries International

About East-West Ministries International

East-West Ministries International (East-West) exists to evangelize and equip nationals to establish grace-oriented churches. Their goal is that the leaders they train and the churches they help plant and develop be doctrinally sound, grace-oriented, spiritually thriving, and multiplying. Since 2002, East-West has introduced the Gospel to more than 3 million people, worked in 30 countries with unreached people groups, trained more than 75,000 nationals for Bible work and leadership, and opened more than 1,000 churches.

The Challenge The Solution Results
  • Had limited online capabilities, which made it difficult to engage constituents effectively via the Internet
  • With its static Web site, East-West was unable to promote online interactions with visitors and constituents
  • Could accept donations online using PayPal®, but in the absence of any online outreach strategy, funds raised were minimal
  • Needed to segment its list for tailored communications to two major audiences: high net-worth core supporters primarily in the Dallas area, and other donors around the country.
  • Had broader goals of growing its house file and increasing constituent engagement via the Internet, both of which highlighted the organization's need for an interactive online solution
  • Convio Email to launch weekly devotional emails and a monthly email newsletter that contains a soft ask (both of which complement a quarterly offline direct mail newsletter);
  • Convio Fundraising to process donations made in support of the expensive, yet critical, activities of 70+ missionaries in the field at any given time; and
  • Convio TeamRaiser™ to support applications, acceptance, fundraising and team communications for short-term mission trips.
     
  • Went live on Convio December 15, 2006 and raised $45,000 online in the last two weeks of the year (a significant increase from the $69,000 raised online during the first 50 weeks of the year)
  • Raised a total of $331,000 online in 2007 — well over double the amount raised online in 2006
  • Received 918 donations online, with an average gift size of $337 in 2007
  • Grew its house file by 365% (from 1,426 to 5,218 email addresses)
  • Sent an emergency appeal to 4,039 people in May 2008, which yielded 28 online gifts that totaled $15,385 in less than 24 hours

Convio solutions used by East-West Ministries International

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East-West Ministries International - Case Study

Visit East-West Ministries International's Web site at www.eastwest.org

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