Chesapeake Bay Foundation
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"With Convio, we're moving toward our goal of integrating all our organizational functions — from fundraising to public affairs — so that we have a more complete view of each of our constituents. We want to better serve our supporters by developing stronger relationships with them, and Convio is helping us do that." - Will Baker, president, Chesapeake Bay Foundation |
About Chesapeake Bay Foundation
The Chesapeake Bay Foundation (CBF) is the largest conservation organization dedicated to saving the Chesapeake Bay watershed. With headquarters in Annapolis, Md., state offices in Maryland, Virginia, Pennsylvania and the District of Columbia, and various educational centers and programs, CBF works throughout the Chesapeake's 64,000-square-mile watershed. Founded in 1967, CBF is supported by more than 116,000 active members and has a staff of about 175 full-time employees. Approximately 95 percent of CBF's $17 million annual budget is privately raised.
| The Challenge |
The Solution |
Results |
- Wanted cost-effective method of motivating supporters and donors
- Needed to synchronize data collected online with its offline databases
- Sought to segment and profile constituents by interests
- Struggled to maintain timely Web content, and consistent look across all communication
- Required a solution for personalizing email and Web content
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- Selected Convio for content management, email marketing, fundraising and advocacy tools
- Staff now updates 500-page Web site with fresh, personalized content
- Custom-designed email templates allow for quick calls-to-action and regular contact, while maintaining cohesive image
- Automatic synchronization between online and offline databases
- Integrated online solution increased efficiency by easily sharing information among functions
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- Visitors now stay on Web site more than 10.5 minutes, on average, up from two minutes and 40 seconds
- Online donation amount grew 315% from 2002 to 2003
- 116% growth in email roster
- Sends monthly On The Bay email newsletter
- Sends quarterly BaySavers Bulletin email volunteer newsletter
- Activists sent 2,833 messages to decision-makers in response to action alerts
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Convio solutions used by Chesapeake Bay Foundation
Learn more about Convio for Issue Advocacy
Chesapeake Bay Foundation - Case Study
Visit Chesapeake Bay Foundation's Web site at www.cbf.org
