America's Second Harvest
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"Convio has a wealth of information on the industry, and shares their knowledge with a consistent focus on helping us achieve our goals. Convio's 'walk-jog-run' approach works well to ensure that we are able to learn and adopt the latest best practices in online marketing." - Natania Bach, Direct Marketing Associate, America's Second Harvest |
About America's Second Harvest
America's Second Harvest — The Nation's Food Bank Network feeds America's hungry through a nationwide network of Member food banks and engages our country in the fight to end hunger. It is the nation's largest charitable domestic hunger-relief organization, with a network of more than 200 Member food banks and food-rescue organizations serving all 50 states, the District of Columbia, and Puerto Rico. The organization supports approximately 50,000 local charitable agencies operating more than 90,000 programs including food pantries, soup kitchens, emergency shelters, after-school programs, and Kids Cafes. In 2006, the Network provided emergency food assistance to more than 25 million low-income hungry people in the United States, over 9 million of which were children.
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After the overwhelming response online to Hurricanes Katrina, Rita and Wilma, America's Second Harvest realized that the organization needed to increase its investment in the Internet as it became clear that it was a major channel for the organization to achieve its mission. America's Second Harvest needed to give people an easy way to donate and have the back-end support to conduct strategic email communications. |
Convio's single integrated platform allows America's Second Harvest to practice true CRM by driving constituents through a pathway based on their stage of engagement with the organization. The organization has increased its capacity to find new prospects and build deeper relationships with their existing donors by using:
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Convio solutions used by America's Second Harvest
