American Diabetes Association
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"Convio provides ADA with a way to understand the unique needs of individual constituents, and helps us enrich their online experience." - Dr. David Nickelson, Director, Internet Strategy & Operations, American Diabetes Association |
About American Diabetes Association
Founded in 1940, ADA is the nation's leading 501(C)3 nonprofit health organization providing diabetes research, information and advocacy, conducting programs in all 50 states and the District of Columbia. The mission of the Association is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. To fulfill this mission, the ADA funds research, publishes scientific findings, provides information and other services to people with diabetes, their families, health professionals and the public. ADA is also actively involved in advocating for scientific research and for the rights of people with diabetes.
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Prior to selecting Convio, the ADA developed its own online tools that did not offer the functionality, efficiency or scalability that the ADA needed to manage constituent relationships across its programs. To grow these programs, the ADA sought to increase event participation and revenue; develop ways to reach a younger audience for its walk and bicycling fundraising events; and better leverage the organization’s online capabilities to manage multiple fundraising events and activists across the country. |
Convio's integrated eCRM tools allowed ADA to create a robust online marketing program for its events, advocacy, fundraising and marketing initiatives that would increase its capacity to recruit constituents and deepen relationships by using:
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Convio solutions used by American Diabetes Association
