Convio Advocacy Software

WIN POLICY CAMPAIGNS

Convio Advocacy provides a complete online solution to help you create and manage powerful policy-influencing campaigns. Your constituents will have everything they need to send persuasive messages, and Convio Advocacy will ensure messages reach their targets.

• Up-to-date legislative data with zip-to-district matching. Find the officials you want to target in one of the databases offered with Convio Advocacy, and automatically match constituents with their elected officials as constituents take action online.
  
  
• Flexible and reliable delivery options. Choose delivery channel options for activists’ letters. You can count on outstanding webform and email delivery rates, including delivery to webforms that require CAPTCHA and other logic puzzles.
  
  
• Integrated vote data. Include U.S. House and Senate Roll Call vote data in customizable legislative scorecards and thank/spank action alerts for more impactful messages to the Hill.
  
  
• Letter to the editor tools. Extend the reach of your campaigns by enabling your constituents to customize and target messages to media organizations.
  
  
• Comprehensive reporting. Measure campaign results and discover ways to improve them over time by tracking both aggregate and individual response for one or more alerts.
  
  
• Multi-affiliate support. With the Convio MultiCenter product, an optional add-on to Convio Advocacy, you can give your affiliates the ability to create and maintain their own local websites and emails while preserving your organization’s brand.

GROW YOUR BASE OF SUPPORTERS

Convio Advocacy gives you tools to reach more people through compelling email and website content, and through new media channels including mobile websites, and smartphone apps. It also lets you give activists the ability to spread the word to friends and family through tell-a-friend messages, ecards and social media sites like Facebook™.

• Advocacy content integration. Integrate action alerts throughout your website to grab the attention of new site visitors and convert them into advocates.
  
  
• Personalized action centers. Highlight your organization’s top issues on your website, showing your activists which action alerts they’ve taken part in and which ones they haven’t yet acted on.
  
  
• Personalized email and website content. Automatically include information such as first name, and geographic location in email and website content, and tailor message content based on constituent interests and action history.
  
  
• Custom design/layout options. Control the design and layout of your action alerts and emails, and conduct A/B tests to optimize performance. Create suggested text for constituent letters, and configure how much of an activist’s letter can be edited.
  
  
• Multi-channel communications. Create campaigns that take advantage of the ways that people take in and reply to communications: websites, social media sites, texting, phone calls, direct mail and email.
  
  
• Social sharing. Share actions on social networking sites like Facebook and Twitter™, and use tell-a-friend messages and ecards to enable your activists to get their friends and family involved.
  
  
• Open system. Extend the reach of your advocacy campaigns through Facebook, mobile websites, smartphone apps, and text campaigns using Convio APIs.
  
  

RAISE MORE MONEY

Convio Advocacy is tightly integrated with fundraising and marketing products on the Convio online marketing platform ─ the integration helps you raise more funds from activists and engage donors in advocacy issues. You’ll raise overall revenue and enhance donor lifetime value by getting constituents more involved.

• Segmentation and personalization. Store information about your advocates and donors in a single database, and segment the database to send tailored messages to advocates who are not donors and vice versa.
  
  
• Automated email follow ups. Welcome new advocates with a tailored welcome series of emails that engages them at a deeper level and eventually converts them to donors.
  
  
• Integrated platform. Drive activists to donation forms and donors to action alerts through integration with other Convio online marketing tools.
  
  

Product Information

Convio Advocacy Fact Sheet	Download
Convio Online Marketing Brochure	Download
Product Spotlight: Advocacy	Watch Now

Case Studies

American Diabetes Association	Read Now Download
Colorectal Cancer Coalition	Read Now
League of Conservation Voters	Read Now Download

Hear What Our Clients Say

Defenders of Wildlife	Watch Now
The National Infertility Association	Watch Now
National Trust for Historic Preservation	Watch Now

Guides, Articles & Tip Sheets

Online Advocacy Resources	Download
Next Generation of American Giving	Download
2011 Convio Online Nonprofit Benchmark™ Study	Download
Nonprofit Email Marketing Guide	Download

On-Demand Webinars

Increase Fundraising with Advocacy	Watch Now
Rapid Response – What All Nonprofits Can Learn from Organizations that Raise Funds in Moments of Crisis	Watch Now
Increase Fundraising with a Better Online Donor Experience	Watch Now

Client Testimonial Videos

Tish Mokrzycki – Manager, Online Fundraising, Email Content at American Red Cross National Headquarters – talks about centralizing and providing exciting online chapter programs with Convio.

Jeff Regen, VP, Online Marketing and Communications at Defenders of Wildlife talks about how Convio has made a big impact on results.

Dolores McDonagh, Vice President, Membership Development at National Trust for Historic Preservation talks about how Convio is Changing the way they interact with supporters.

Shirley Sexton, Assistant Vice President, Interactive Marketing at Easter Seals talks about partnering with Convio.